We're dog people!

We were born to share our lives with them because, you know, life’s better with a pup to hang around with.

Why are they so special? Maybe it’s because they were born wagging their tails, which means they were born naturally happy. How special is that!

So why not keep those tails wagging?

Dogs were born to love, and if they’re feeling good, oh boy! They’ll give all they’ve got.

To keep their happiness indicator on point, we search for natural ingredients to create products that fuel their joyful spirit.

Joy for joy—that’s a fair trade. To make their lives naturally good, we create things that taste good, smell good, and look good because life is meant to be good after all.

A healthy dog leads a happy life.

Wanna know if they’re good? Just follow their tail; it’ll show you the way. Because in every wag, there’s always a happy tale.